Attitude is a positive or negative evaluation of an object that influences human behavior towards it. Learn the three components of attitude (cognitive, affective and behavioral) and its characteristics (such as object, learned, predisposition, stable and emotional). An attitude is “a relatively enduring organization of beliefs, feelings, and behavioral tendencies towards socially significant objects, groups, events or symbols” (Hogg & Vaughan 2005, p. 150) “..a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor.” (Eagly & Chaiken, 1993, p. 1) ABC Model of Attitude The ABC Model of Attitudes, also known as the tri-component model, is a framework in psychology that describes 3 ... Attitude refers to an individual’s feelings and behaviour towards an object, person, situation, or event. Human behaviour can be categorized into two main types: positive and negative, which can be identified by observing an individual’s actions and reactions in various situations. Their behaviour or personality can determine the proper functioning of an individual. Thus, an attitude can be described as a person’s perspective or viewpoint towards any object, person, situation, or event ... attitude, in social psychology, a cognition, often with some degree of aversion or attraction (emotional valence), that reflects the classification and evaluation of objects and events.
