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In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known as segments. [1] Market Segmentation : Meaning, Definition, Bases, Importance, Examples, Levels, Strategies, Criteria and Benefits Market Segmentation – Meaning Market segmentation is the method for achieving maximum market response from initial marketing resources by recognizing differences in the response characteristics of various parts of the market. In this sense market segmentation is the strategy of divide and conquer, i.e., dividing market in order to conquer them. What is Market Segmentation ? A Complete Overview Scarlett Adams 30 October 2025 Market Segmentation is the process of dividing a wide target market into smaller groups based on shared characteristics like needs, behaviours, or demographics. By segmenting the market, businesses can allocate resources more efficiently, personalise their marketing efforts and ultimately increase customer satisfaction and sales. Segmentation is the process of taking a broad market and breaking it into various groups (A.K.A. segments) according to specific characteristics, desires, or needs. Take a brewery for example, their broad target market consists of customers who want to drink good beer and eat pub style food.
