Minimum Order Quantity represents the smallest order volume a supplier will accept for a product. This business requirement ensures suppliers cover production costs while maintaining profitability. The concept of MOQ is closely tied to balancing operational expenses with market demand. What is MOQ? - Minimum Order Quantity is the smallest amount of a product a supplier will sell. Learn its meaning, key benefits for businesses, and how to calculate MOQ using a simple formula. What is Minimum Order Quantity (MOQ)? (2024) Setting minimum order quantities is beneficial for both suppliers and buyers. Learn what MOQs are and how to optimize them for your retail business. MOQ stands for Minimum Order Quantity: the smallest quantity of goods a business is willing to sell to a customer while maintaining revenue efficiencies and margins.