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Definition: Mass media are usually defined as non-personal channels for disseminating messages to the general public. They are mainly the written and digital press, radio and television. As a means of communication it refers to the tools used to store and deliver information or data to a broad target audience. The term media can refer to advertising, digital media , electronic media , hypermedia, and mass media , among many others. The most common platforms for mass media are newspapers ... mass media, modes (or, less commonly, a single mode) of mass communication whereby information, opinion, advocacy, propaganda, advertising, artwork, entertainment, and other forms of expression are conveyed to a very large audience. Learn what mass media is, how it disseminates information through various modes and media , and what are its functions and reference value. This unit covers print media , radio, television, public relations, advertising and multimedia. This section traces the development of mass media from early communication methods like speech and writing to the invention of the printing press, leading to significant changes in information dissemination. It covers the transition from print to electronic media , including radio, television, and the internet, emphasizing how these changes have influenced societal communication, culture, and information accessibility.
