Find out how to create a new Instagram account on desktop, mobile or tablet. You can create an account even if you don't have Facebook . Instagram [a] is an American photo and short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with filters, be organized by hashtags, and be associated with a location via geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed. [7] A Meta ... Instagram is a popular app for sharing photos, videos, and stories with friends and fans. You can also explore your interests, shop products, and watch Reels on Instagram . Create an account or log in to Instagram – Share what you're into with the people who get you.