Greenwashing: Is the practice of presenting companies or

Greenwashing is the practice of presenting companies or products as more environmentally responsible than they are. A portmanteau of “green” and “whitewash,” greenwashing involves exaggerating or misrepresenting sustainability efforts to mislead you into believing you’re supporting meaningful environmental progress. These deceptive practices distort the truth and undermine genuine efforts to reduce environmental harm and improve quality of life. For consumers and investors who are ... This story explains what greenwashing is, and how to spot and avoid it. There isn’t anything inherently wrong with using buzzwords in marketing. Greenwashing ! We’ve all heard this word before. But what is it exactly? How does it work? What are the most typical examples of greenwashing ? And how can you identify greenwashing ? In this article, you’ll learn everything you need to know about greenwashing and why it’s such an important topic. Definition of Greenwashing Greenwashing is an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly. It refers to the act of ... On the global legislation front, the European Union, the Financial Conduct Authority (FCA) - United Kingdom, etc., have introduced anti- greenwashing measures, requiring the companies to make all sustainability-related claims fair, clear and correct.