Reliance Industries acquired Campa Cola in 2022 and revived the iconic Indian soft drink with product innovation, modern branding, and nostalgia. Learn how Reliance plans to capture 5-7% of the CSD market by 2026 and position Campa as a global brand. This article explores the history of Campa Cola , its decline, and the ambitious plans for its revival under Reliance. The Original Owner of Campa Cola Entry of Campa Cola in Market When Coca- Cola refused to share its secret formula for making the drink, the then Morarji Desai government expelled it from India. Reliance Industries group’s FMCG unit has acquired the Campa business for Rs 22 crore and launched it in three flavours. Campa Cola was a popular soft drink brand in India before Coca Cola and Pepsi entered the market.
