In the dynamic landscape of business, organizations utilize diverse models to connect with customers and drive revenue. Among these models is the Business-to-Consumer ( B2C ) approach, which focuses on serving individual consumers directly. This article delves into the fundamental principles and key elements of the B2C business model, examining its distinctive characteristics and offering insights into B2C (business to consumer) is a business model where products and services are sold directly to the consumer. B2B (business to business) is a business that sells products or services to other companies. 5. B2C businesses typically use different marketing strategies than B2B businesses. The Bottom Line Business-to-consumer ( B2C ) businesses sell products or services to individual consumers. There are three main types of B2C businesses: e-commerce, retail, and service. Some examples of B2C businesses include Amazon, Walmart, Starbucks, and iTunes. B2C (Business-to-Consumer) e-commerce encompasses a wide range of sales channels, including online platforms (websites, apps, marketplaces) and offline channels like physical stores, direct mail, and telemarketing.
