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In my experience, the number of followers doesn’t always equate to how well content resonates with those followers . A great way to track how engaging an influencer’s content is by the number of likes, comments, shares, and saves it receives. Just like a hammer can’t build a house for you, artificial intelligence (AI) cannot just get you more followers on Instagram — at least not the real, organic followers you want. Your followers make you who you are, so it's only fair to prioritize their needs before accepting an Instagram sponsorship. I recommend leaving deals that misalign with their interests or needs on the table. Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers.
