Social media marketing is also known as digital marketing or e-marketing. It involves strategically using social media to connect with your audience, enhance brand awareness, drive website traffic, and generate leads or sales. Meta Description: Discover how to get started and grow your audience with social media marketing. You’ll also learn which social media sites to choose, how to build a strategy, how to measure success, and more. Social media marketing is the process of creating and publishing content on social media platforms to build connections with your target audience, promote your products or services, and turn consumers into loyal customers. Social media marketing leverages the power of social media channels to help your business reach its marketing and branding goals.