Learn what lead generation is, how leads are created and managed, and how lead scoring works in marketing. Find out about the regulation and guidance of lead generation in the financial sector. What Is a Lead ? Leads are people who are interested in your product and service. Converting leads to loyal customers provide success within a business. By managing your leads in a systematic and structured way, you can increase both the numbers of leads you generate and how many leads you convert. Learn how to quickly generate quality leads . Understanding how to generate leads comes down to internalising the right lead generation strategies. Unravel the essence of leads in marketing: understand their role in fueling sales, why they're crucial, and how to master them for sustainable success.
