Data helps make Google services more useful for you. Sign in to review and manage your activity , including things you’ve searched for, websites you’ve visited, and videos you’ve watched. When you search on Google with “Web & App Activity ” on, Google saves activity like your search history to your Google Account. It helps Google improve your search results and suggestions. With... Manage your data and settings for Google services. Choose which data to save in your account, such as web and app activity , location history, and YouTube history. Search customization is on When this setting is on, Google uses searches from this browser to give you more relevant results and recommendations