Aura Farming refers to an act of constantly trying to look "cool" or "badass" to build " aura moments." The expression is derived from the " aura " internet s Aura farming is the act of intentionally doing something or behaving in a way that gets you aura (aka “cool points”). It may look like posting up somewhere or doing something in order to seem cool, mysterious, and nonchalant. For example, someone who’s “casually” leaning up against a wall near people is aura farming . Aura farming boat kid: Rayyan Arkan Dikha, an 11-year-old boy, has gone viral for his dance moves on the bow of a boat in Indonesia. His videos have amassed millions of views and is being copies by athletes and celebrities alike. The expression " aura farming " was popularized in 2024, largely in reference to anime characters and various celebrities. It generally describes someone who does something repetitive to look cool and build "aura" – a Gen Alpha term synonymous with charisma or "rizz".
